Zips Business


Zips Business


10 Things All Zips Businesses Have To Be Doing.

65% of start-up Zips Businesses fail in the first few years, and 25% do not even get through a year. To give you a better chance of getting through we have set out a list of the things you must do to make sure your Zips Business is successful.

  • Sole trader or limited company? The structure you choose for your business will impact on the tax you pay and how much statutory and fiscal accountability you are exposed to. For a sole trader you and your new venture are, in effect, the same but the assets and debts of a limited company belong to the organization, which is a separate legal entity.

  • Define your target audience. Attempting to sell everything to everybody cannot possibly work. Your business should be centered on your likely buyers and all that you do, from your website to your marketing campaigns, must be relevant to them. Talking to your soon-to-be customers will make them feel they have a say, should generate loyalty, and should increase the prospects of them endorsing your products and services to others.

  • Size up your Zips Businesses competition. Which other businesses are supplying the goods that you are planning to provide? What are their strengths and weaknesses when compared to your business ? By checking out the competition you can benefit from their errors and also find out what their buyers value. You might also learn the price buyers are willing to pay for what your business offers, and also the way you might characterize what you advertise from the competition.

  • Get your Zips Business noticed. There is no point in a stunning business idea if nobody hears about it; so how will you get your name out there? If you do not possess a colossal marketing budget, begin modestly and focus on creating relationships. Utilize social media and online networking to begin developing a decent reputation with not only possible buyers, but also local journalists, industry bloggers, potential suppliers, related businesses and your local chambers of commerce.

  • Create a website. Did you know that half of all small-scale businesses do not have a web presence? Many want one, but they assume they cannot afford it or do not possess the skills to put it together themselves. This may have been accurate two or three years ago, but current web creation tools mean total novices can now get an e-commerce website up and running.

  • Decide on your USP. Customers will only stop buying from other companies, rather than yours, if you provide something better or different. Your businesses Unique Sales Proposition explains what is special about your products, setting out what your buyers cannot get elsewhere.

  • Work out and obtain the correct amount of funding. In an ideal world you would have sufficient cash to finance the opening of your new business, but, for most people, that is not an option. Alternatively you might ask your friends or family to find out if they may be prepared to help, or you might look at getting a small business loan or track down a financier. You must also find out if grants are available for your organization.

  • Write your Zips Business Plan. Great Zips Businesses were planned that way. This is your opportunity to verify that every section of the company works and is sensible. If it is not, do you really want to go ahead?

  • Decide how your Zips Business will sell to its customers. What is the route to market? Consider all your opportunities, from market trading to eBay store to catalog, to retail store or mobile concession stand, to picking up sales at networking events or on facebook and twitter, to cold calling or integrated joint ventures or simply advertising via Google Adwords.

  • Decide when you should open your Zips Business. You are ready to launch your new company but do not be too hasty to give up your job. The cash should be handy, as it may be advantageous to start putting together your business in your spare time, and then make the leap when the business can sustain you and is actually ready for your undivided attention.

When you are making decisions in respect of your company you must stop and consider the following points:

  • Is this an appropriate decision for me and my Zips Business?

  • What effect will this decision have on each part of your Zips Business?

  • How much will the decision cost and where will the cash come from?

  • If there is not sufficient cash in your companies budget, what will you give up and how will that change your Zips Business?

  • Are these decisions reflected in your Zips Business Plan?

There are plenty of questions you might want to ask in regard to the decisions you will have to make. Making choices when you are under pressure may be a disaster but utilizing a resourceful Zips Business Plan makes your decisions considerably easier to make.





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